Corfu, Evia and Crete look set to be the next stops for Brown Hotels as they are about to announce the takeover. to manage new hotels in these places until next autumn.
The company of Israeli interests continues to expand its management of hotel units in our country, while at the same time the investors and shareholders associated with Brown Hotels focus on the use of the assets they have acquired, the with these used as hotels.
Brown Hotels
This means that some of the properties acquired and operated as hotels under Brown Hotels have already been transferred to new owners or may be transferred in the future. As explained by the group’s executives, the management company is independent from the companies that acquire ownership of the hotel units. However, the shareholders of Brown Hotels are also shareholders of investment companies that focus on real estate.
Isrotel
These are two separate activities, a fact that is also seen in the case of the former hotel of La Mirage, in Omonia, which opened its doors after a radical transformation on April 1, 2022, from Brown Hotels as Lighthouse.
However, a few months ago the investors associated with Brown Hotels transferred the lease of the hotel to another company of Israeli interests that recently entered our country, Isrotel, naming it Skylark, and now operates under the umbrella of the Aluma Hotels brand & Resorts. In Isrotel, Brown Hotels transferred another hotel in Athens, “Brown Spices” on Evripidou Street, which will soon operate as “ANISE”, as isrotel said on its website.
If Isrotel does not have a management company, it cannot be excluded that Brown Hotels would have continued to manage the hotel, reported ot.gr.
The hotels
Also, investors associated with Brown Hotels seem to sometimes change plans, as happened with the much discussed investment in Thessaloniki in the preserved former hotel “Vienna”, at 2-4 Egnatia Street, in the center in Thessaloniki, where a five-star unit will be created. After the bureaucratic obstacles they encountered, they decided to take advantage of it in another way and not as a hotel.
In any case, Borwn Hotels, according to its executives, continues to develop hotel management and aims to form a portfolio of 24 hotels by the end of 2025 with the destination of Thessaloniki entering the portfolio it in 2025.
Partnerships
At the same time, it seeks cooperation with large hotel chains, as happened with Hilton, where it cooperated with Isla Brown Corinthia Resort & Spa, Curio Collection by Hilton and Isla Brown Chania Resort, Curio Collection by Hilton
Brown now has approximately 4,000 rooms and 2,000 employees in our country, recently stated Leon Avigad, founder and co-owner of Brown Hotels. The Israeli company started its activity in Greece in 2019 with the opening of the Brown Acropol in Omonia and since then it has bet to increase investments in the center of Athens, which has been done by revitalizing the wider area of ​​Omonia. Then it dynamically expanded outside of Athens and into the resorts.
The experiment”
Brown is one of the companies that invested in Greece at one time and in damaged areas like eg Omonia. However, the experiment seems to have succeeded and now Brown Hotels operates 10 hotels in our country according to its website, of which four are in Athens, four resorts near Athens (one in Corinth, two in Evia, and one in Loutraki) and two. hotels in the Greek islands one in Crete and one in Corfu.